Community Connection

Qualico’s commitment to Corporate Responsibility (CR) has been integral to the organization since its founding by Dr. David and Katherine Friesen, who championed integrity, accountability, and community support. Each generation of leaders who have followed has strengthened these values, making corporate responsibility a vibrant part of Qualico’s strategy and culture over the past 75 years.

Qualico’s 10th Annual Ball Hockey Tournament kicked off with more energy and goodwill than ever before. This beloved company tradition, which brings together Winnipeg employees, sponsors, and charitable organizations for two weeks of fun and friendly competition, culminated in an impressive feat: raising a record-breaking nearly $12,000 for our two selected charities.

Edmonton’s Bremner community has reached a key milestone as topsoil stripping begins, marking the first visible stage in transforming years of planning into construction. The process signals that Strathcona County’s next urban growth area is now moving into action.

On Wednesday, Nov. 12, Qualico and Habitat for Humanity gathered to celebrate a significant milestone – the groundbreaking of Habitat’s new project in Dawson’s Landing.

Qualico has partnered with CKUA, Alberta’s first public broadcaster and donor-funded community radio station, to help strengthen CKUA's mission of connecting all Albertans through music, arts, and culture.

Qualico is delighted to announce its official sponsorship and partnership with the 2025 Grey Cup Festival. As a cornerstone event in Canadian sports history, the Grey Cup Festival is more than just a celebration of football—it’s a week-long showcase of community, tradition, and national pride. Qualico’s involvement with the festival highlights the company’s enduring commitment to building vibrant and connected communities, both on and off the field.

Star Building Materials Edmonton recently welcomed 22 delegates from Japan’s housing and construction industry as part of the Council of Forest Industries (COFI) tour of North American wood construction practices.

Qualico has confirmed its continued support for the Riverhawks Inquiry School for a fifth year, extending the partnership into 2026. The program gives elementary students in Edmonton the chance to learn outside the classroom, at RE/MAX Field, home of the Edmonton Riverhawks.

The opening of Roundhouse Park at Station Lands marks a transformative moment for Edmonton’s downtown landscape.

On Sept. 30, Qualico observed the National Day for Truth and Reconciliation, joining Canadians across the country in reflecting on the history and legacy of the residential school system.