Star Building Materials Winnipeg Enhances Shopping Experience with Electronic Shelf Labels

Star Building Materials Winnipeg stays ahead of the curve in the retail landscape with the implementation of electronic shelf labels in its store to provide exceptional customer service experience while also optimizing operational efficiency. With Near Field Communication (NFC) as one of the key features of these labels, this cutting-edge technology allows short-range communication between two different wireless devices that bring a host of benefits to both staff and customers.

Mark Kennedy, Vice-President, Star Building Materials Winnipeg, said that beyond convenience, this project underscores Star Building Materials Winnipeg’s commitment to innovation and sustainability.

"Implementing electronic labels aligns with our dedication to reducing waste and embracing forward-thinking solutions. By eliminating paper labels and adopting long-lasting lithium coin cell batteries (which have a lifespan of up to 10 years), we're not only enhancing efficiency but also minimizing our environmental footprint.”

Security and accuracy are paramount, and Star Building Materials Winnipeg ensures this through integration with their point of sales system, BisTrack. Managed by Qualico IT, the label system operates on a dedicated server, guaranteeing reliability and data integrity.

At the heart of Star Building Materials Winnipeg’s initiative lies the desire to enhance the shopping journey for customers. With the electronic shelf labels, shoppers can expect a seamless and intuitive experience from the moment they step into the store. Gone are the days of deciphering illegible paper labels, incorrect pricing displays, or searching for product information.

Murray Simpson, Systems Specialist, Star Building Materials Winnipeg, recommends taking advantage of this interactive feature that displays accurate pricing that syncs with their point of sales system. This way customers know they're getting the correct information.

“By tapping their phone on a label, customers can access product information instantly on the Star Building Materials Winnipeg website, aiding in informed decision-making. It’s a seamless way to enhance the shopping experience and make the most out of their visit to the store.”

 According to Shawn Watters, Systems Manager, Star Building Materials Winnipeg, the implementation of the electronic shelf labels has meant huge gains in operational efficiency for Star Building Materials Winnipeg’s staff

‘’The transition to electronic labels has streamlined operations, saving valuable time and resources. Previously, updating paper labels could take hours. Now, it's mostly an automated process that can occur in a matter of seconds. This allows our team to focus on other tasks, enhancing overall efficiency.”

As the retail landscape continues to evolve, the company remains committed to exploring new technologies and strategies that will further elevate the shopping experience and drive sustainable growth.