We need to take every opportunity to improve the way our cities grow and interact so that the legacy we leave behind is one that future generations will be proud to continue.
Kevin Van
President & CEO
Three Generations
Of Connections
to our impact areas
Qualico’s founders personally experienced homelessness, poverty and starvation as their families escaped persecution in Russia to start a new life in Canada. As a result, for over 70 years, the family has been dedicated to the safety and health and shelter of families. This underscores the commitment to impact areas of healthy lives and ending the cycle of poverty.
Qualico is a company that was founded as a wife and husband team who built the company side-by-side. Qualico’s current President & CEO is a proud father of three daughters and is committed to the impact area of healthy lives to ensure the opportunities for accessing education, leadership training, and professional advancement, and the pay and compensation for women, are equal to that of men.
Katherine Friesen started her career as a teacher, and our founder, David Friesen, received his Ph.D. in his 60s. For three generations, the culture at Qualico has embodied a commitment to lifelong learning. The impact area of lifelong education ensures education is accessible within the community, both for personal and professional development.
With a commitment to continue to build Qualico’s legacy as a builder of better cities, it is imperative that Qualico have a long-term vision and immediate operational strategies that recognize the impact area of building sustainably.
Banff, AB - Two of Qualico’s Edmonton-based homebuilders are celebrating milestone achievements after earning accolades at the 2025 BILD Alberta Awards. Pacesetter Homes Edmonton took home the Best Multi-family 1,200–1,400 sq. ft. award for its Bryce
Winnipeg, MB – On Sept. 30, Qualico observed the National Day for Truth and Reconciliation, joining Canadians across the country in reflecting on the history and legacy of the residential school system. This day served as
Kenora, ON – Overcoming rugged terrain, strong winds and periods of blasting rain, 52 cyclists from Winnipeg’s business community rode over 300 km for Ride Around the Lake with the goal of raising more than $500K
