Mar 28, 2023

Qualico Names Katherine Friesen’s 2023 Trailblazers

Qualico wrapped up its 2023 Katherine Friesen’s Trailblazers campaign, highlighting inspiring female trailblazers who are making a difference and leaving their mark on the company. The inspiration for this series is rooted in Qualico's commitment to corporate responsibility and its impact area of gender equality. It also honours the legacy of Katherine Friesen, one of the founders of Qualico and Rancho.

Trailblazers are people who can take a new or less-travelled path and by forging their way, the pathway behind them is easier for those who follow. There is an inherent sense of courage and conviction in trailblazers.

“I live and work with strong, talented women every day. I can look to Qualico’s second-generation leader, my mother-in-law Ruth Hastings, and I can look to those I cross paths with at Qualico. We have so many employees who have that trailblazing spirit,” said Kevin Van, President and CEO of Qualico. “This campaign brings visibility to the variety of roles and talents and exceptional role models that exist in our company, and these 12 names are just the tip of the iceberg.”

On International Women’s Day in 2021, it was announced by the Nellie McClung Foundation that Katherine Friesen had been named one of 150 women in Manitoba recognized during the province's 150th birthday celebrations for her innovative ideas, pioneering vision, and willingness to brave the unknown.

Each week in March, Qualico shared profiles internally on the company's intranet of trailblazers, all with different skills and backgrounds.

We thank the employees and their leaders for helping share these stories.

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