Jan 18, 2021

Exponential Growth in 2020 for Pacesetter Homes Dallas-Fort Worth

Front view of the Parks at Legacy home by Pacesetter Texas


Dallas, TX - Since first entering the Dallas-Fort Worth (DFW) market in 2018, Pacesetter Homes continues to grow its base in some of the most desirable sub-markets within DFW.

“We’re expecting to exceed our 2020 financial goals and planning for another triple-digit percentage rate of growth from 2020 to 2021,” said Blake Friesenhahn, Vice-President, Pacesetter Homes Dallas-Fort Worth. “The market experienced a dip when the pandemic first hit, however, starting in June, the DFW market rebounded significantly and is approaching or exceeding levels not seen since the great recession.”

Currently, Pacesetter Homes is building in 10 communities with another two coming online in the first quarter of 2021. The business unit is targeting between 175 to 185 possessions for 2020, with 112 currently closed through the end of October.  

Front view of a Pacesetter home in Stone Creek

In order to accommodate this growth, Pacesetter Homes’ sales team has doubled from five to 10 members, with an expectation of hiring additional staff to address upcoming community openings. On June 1, the team also moved into a larger office space, with room to grow. 

“Our initial office space was limited,” said Blake. “And with the expansion of our purchasing and sales group, not having a dedicated conference room to conduct meetings became a challenge. Our new space is more than twice the size, with eight offices, five workstations and a separate conference room, which should accommodate our growth for the next several years.”

Looking ahead to 2021, the Pacesetter Homes team is optimistic despite the high demand for lot positions caused by market demand and a delay on lot sales when the pandemic first began. The team is currently searching for additional lots that would reach completion toward the end of 2022 and allow the division to continue its growth.

“I believe we now have an excellent management group in place that has assembled a great group of team members throughout the division,” said Blake. “We continue to build the Pacesetter Homes brand in the marketplace, develop our culture, implement systems and processes to manage our upcoming growth, and expand training to maintain our level of quality and service.”

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