Winnipeg, MB – Qualico partnered with Sport Manitoba to bring Summer Game Day to Assiniboine Park’s Lyric Field on July 5. The event invited Winnipeg families to try various sports, connect with local sports organizations, and enjoy community activities, all aimed at introducing children to diverse sporting opportunities in a relaxed setting.

In 2023, Qualico not only committed to five years of funding the Game Day Program, reaffirming its dedication to fostering lifelong sport participation and strengthening Manitoba’s communities, but also took an active role in the Summer Game Day festivities this year.

“We’re proud to support Sport Manitoba and its mission to build a healthier, more vibrant community through sports,” said David Eggerman, Regional Vice-President, Qualico, Manitoba & Saskatchewan. “Summer Game Day was a fantastic chance to connect with families, inspire active lifestyles, and engage with the community in a different dynamic. Events like this bring people together, and we’re grateful to have been part of it.”

In addition to more than 20 sports stations being available, Qualico and some of its Winnipeg business units set up a tent with prizes and giveaways to interact with the community.

Hillary Castaneda, Regional Communications Business Partner, Qualico, Manitoba & Saskatchewan, said the feedback from attendees was overwhelmingly positive, highlighting Qualico’s strong connection to the community.

“Many families enthusiastically shared comments about living in a Qualico community, building with Qualico, or living in a Qualico home,” Hillary said. “Others expressed appreciation for Qualico supporting Sports Day.”

The feedback from families underscores Qualico’s dedication to its mission of Helping Build Better Cities. By partnering with Sport Manitoba for events like Game Day, Qualico extends its impact beyond real estate, actively engaging with the community to create inclusive opportunities for families to connect and thrive.

“Game Day presented by Qualico has become a key event for Manitobans and an exciting opportunity for kids to discover their next favourite sport,” said Janet McMahon, President & CEO, Sport Manitoba. “It’s a chance to try out a variety of sports for free in a fun, inclusive setting, while parents and guardians can explore programming options and get their questions answered. We’re incredibly grateful for Qualico’s support—and it was fantastic to see their team so actively engaged with the community at this event!”

Looking ahead, Qualico and Sport Manitoba will be hosting the next Game Day in January 2026 at Sport Manitoba’s Qualico Training Centre.