Qualico Homebuilders Consolidate Saskatchewan Operations
Saskatoon, SK – As Qualico marks its 10th anniversary of operating in Saskatchewan, its homebuilders in Regina and Saskatoon will consolidate under one common brand, to become Pacesetter Homes Saskatchewan on January 1, 2021.
Qualico introduced its first premier homebuilder to the Saskatchewan market in 2011, with the opening of Pacesetter Homes in Regina. It quickly became an industry trailblazer, winning awards for home design quality construction, energy efficiency, and industry-leading customer service.
Montana Homes was acquired by Qualico in 2013, and is a leader in Saskatoon’s homebuilding industry. As a crowning accolade, the company has received the Avid Ratings' Gold Award for small production builder, twice in the past several years.
“The decision to consolidate Pacesetter Homes and Montana Homes under a single brand was a natural progression in the Saskatchewan market,” said David Eggerman, Regional Vice-President, Manitoba and Saskatchewan, Qualico. “The accomplishments of our teams in Saskatchewan stand as a testament to perseverance, dedication and hard work. I am confident Pacesetter will continue to be the builder of choice in Saskatchewan.”
While both brands have exemplary reputations, Pacesetter was chosen as the brand in Saskatchewan to be consistent with Qualico’s other regions. The Pacesetter brand also operates in Edmonton, Calgary, Dallas and Austin, Texas. A consolidation of branding will ensure an even stronger presence in the homebuilding industry throughout Western Canada.
Centralizing operations will enable the brand to better serve homebuyers in the province, while continuing to strengthen relationships with those working in the homebuilding industry.
"Through merging business units we are able to create stronger partnerships with our suppliers and land developers, and add more value for our customers,” said Kal Hourd, Vice-President, Pacesetter Homes, Saskatchewan.
To add to its product offering, Pacesetter Saskatchewan has plans to start construction on net-zero homes in both Saskatoon and Regina. This will help the business unit to continue its position as an industry leader in Saskatchewan, and to prepare for when more stringent building codes come into place.
“This will enable us to go to market with a unified and improved product,” said Kara Sharp, Marketing Coordinator, Pacesetter Homes, Saskatchewan. “This includes both interior and exterior finishes, energy-efficient building practices, sales and customer service.”
Existing homeowners will not be impacted by the brand change. Homes that are currently under warranty with Pacesetter Regina and Montana Homes will continue to receive the same excellent service from the customer care teams located in either city.
Despite challenges homebuilders in the province have faced in the past couple of years, including the COVID-19 pandemic, Qualico’s homebuilders have gained positive momentum. Adopting a common brand throughout Saskatchewan signifies Qualico’s growth over the past 10 years, and its commitment to the province and its homebuyers.
Qualico’s stability and mutually beneficial working relationships with the land developers has allowed Pacesetter to secure lot positions in both Regina and Saskatoon to ensure continued success in the future.
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