Community Connection
Building and maintaining strong relationships with the people who live and work in our communities is core to how we do business. We are committed to helping to uplift the communities that we serve with meaningful actions that foster growth, connection, and promote well-being.
Our approach is built on delivering products that meet community needs and budgets, building community partnerships, philanthropy, and volunteering.
Through community engagement, we strive to make a lasting difference with attention on initiatives that focus on reconciliation, affordable housing, education, workforce development, and enhancing the quality of life.
Community Connection
Building and maintaining strong relationships with the people who live and work in our communities is core to how we do business. We are committed to helping to uplift the communities that we serve with meaningful actions that foster growth, connection, and promote well-being.
Our approach is built on delivering products that meet community needs and budgets, building community partnerships, philanthropy, and volunteering.
Through community engagement, we strive to make a lasting difference with attention on initiatives that focus on reconciliation, affordable housing, education, workforce development, and enhancing the quality of life.
Areas of Giving
Our areas of giving are the cornerstone of our philanthropic commitment, reflecting Qualico’s values since its founding. Community contributions play an essential role in our broader corporate responsibility framework.
Each region is encouraged to reach an annual giving target, allowing us to create greater impact through a grassroots approach that directly support our communities.
Areas of Giving
Our areas of giving are the cornerstone of our philanthropic commitment, reflecting Qualico’s values since its founding. Community contributions play an essential role in our broader corporate responsibility framework.
Each region is encouraged to reach an annual giving target, allowing us to create greater impact through a grassroots approach that directly support our communities.
Environmental Conservation
End the Cycle
of Poverty
Gender
Equality
Healthy
Lives
Lifelong Education
Environmental Conservation
End the Cycle
of Poverty
Gender
Equality
Healthy Lives
Lifelong Education
Employee-Driven Programs
Acts of Kindness
The Acts of Kindness campaign focuses on employee-directed corporate giving.
Twice a year, employees are encouraged to nominate a registered not-for-profit or charity that is important to them to receive a donation from Qualico. Since 2016, over $500,000 has been donated to causes that our employees are passionate about.
Employee-Driven Programs
Acts of Kindness
The Acts of Kindness campaign focuses on employee-directed corporate giving.
Twice a year, employees are encouraged to nominate a registered not-for-profit or charity that is important to them to receive a donation from Qualico. Since 2016, over $500,000 has been donated to causes that our employees are passionate about.
Qualico’s Volunteer Day Program
At Qualico, we support our employees’ passion to give back to their communities. Through the Qualico Volunteer Day program, every employee is allotted a workday where they can dedicate their time and focus on volunteering towards a cause that is meaningful to them.
We believe that a lot can happen in a day, and we encourage all employees to participate.
Qualico’s Volunteer Day Program
At Qualico, we support our employees’ passion to give back to their communities. Through the Qualico Volunteer Day program, every employee is allotted a workday where they can dedicate their time and focus on volunteering towards a cause that is meaningful to them.
We believe that a lot can happen in a day, and we encourage all employees to participate.
A Legacy of Giving
Three generations of connections to our areas of giving
For over 75 years, Qualico has been committed to supporting causes that make a meaningful impact. This dedication is deeply intertwined with the values of our founders, Dr. David and Katherine Friesen, whose personal journeys of resilience and community building continue to inspire us today.
Their experiences of overcoming homelessness, poverty, and persecution as their families fled Russia to start anew in Canada shaped their values, rooted in education and strengthening the health, safety and well-being of their community.
These values of resilience and giving back were carried forward into Qualico’s second generation of leadership by their daughter, Ruth and her husband, Brian Hastings. Together, they expanded on the foundation established by the founders, embedding these principles more deeply into the company’s culture and practices.
Today, under the third-generation leadership of Kevin Van, these core principles continue to guide us and shape our giving strategy. This connection is present in everything we do, from building sustainably to promoting lifelong learning, advancing gender equality, promoting healthy living, and helping break the cycle of poverty.
By focusing on making a difference rather than seeking recognition, we aim to create lasting changes that empowers people, strengthens families, and opens doors to brighter futures.
Winnipeg, MB — Qualico’s 2025 Year in Review magazine is now available to view and download as a PDF on Qualico.com. Printed copies will be available within each region over the coming days. The 2025 Year in Review
Winnipeg, MB - Qualico’s commitment to Corporate Responsibility (CR) has been integral to the organization since its founding by Dr. David and Katherine Friesen, who championed integrity, accountability, and community support. Each generation of leaders who
Winnipeg, MB - Qualico’s 10th Annual Ball Hockey Tournament kicked off with more energy and goodwill than ever before. This beloved company tradition, which brings together Winnipeg employees, sponsors, and charitable organizations for two weeks of
Corporate Responsibility Reports
