Winnipeg, MB – Qualico is delighted to announce its official sponsorship and partnership with the 2025 Grey Cup Festival. As a cornerstone event in Canadian sports history, the Grey Cup Festival is more than just a celebration of football—it’s a week-long showcase of community, tradition, and national pride. Qualico’s involvement with the festival highlights the company’s enduring commitment to building vibrant and connected communities, both on and off the field.

“At Qualico, our roots run deep in Winnipeg, the city where our company was founded nearly 75 years ago,” said David Eggerman, Regional Vice-President, Manitoba and Saskatchewan. “Sponsoring the 2025 Grey Cup Festival is a natural extension of our values—helping build better cities and enriching communities. This partnership allows us to celebrate the city that helped shape Qualico while connecting with the broader Canadian community in a meaningful way.

As an official sponsor, Qualico will play a significant role in enhancing the Festival experience from November 10-16. The company will host a dynamic activation space, including a spin-the-wheel booth for engaging prizes and giveaways, featuring collaborations with some of its trusted builders. Additionally, Qualico will present the eagerly anticipated Touchdown Manitoba party. This party is a connection to Manitobans and traditions of the CFL and Grey Cup Festival, and a quintessential celebration of Winnipeg football pride. Beyond the festivities, Qualico’s involvement underscores its mission of fostering shared experiences that unite diverse groups and strengthen community connections.

Wade Miller, President and CEO, Winnipeg Football Club, lauded the new partnership.

“We’re thrilled to have Qualico on board as an official partner for the 2025 Grey Cup Festival. Their commitment to strengthening communities aligns perfectly with the spirit of the Grey Cup—a tradition that brings our nation together,” said Wade. “Partnerships like this help make the Festival unforgettable while emphasizing the importance of community pride and engagement.”

The 2025 Grey Cup Festival offers Qualico a unique opportunity to spotlight its role as a leader in community development, both in Canada and the United States. While Qualico is widely recognized for its integrated real estate expertise — from single-family and multi-family homebuilding to commercial property development — the Festival sponsorship emphasizes the company’s broader commitment to community enrichment. By actively engaging with sports fans, local businesses, and national audiences during the Festival week, Qualico fosters connections that mirror its motto: Helping Build Better Cities.

“Sports and entertainment play a critical role in shaping communities,” added Eggerman. “They create moments that bring people together while empowering local economies. At Qualico, we believe partnerships like this are a vital way to give back and support the traditions that help cities thrive.”

While the company is focused on delivering an exceptional experience during the 2025 Grey Cup Festival, the partnership also marks a potential turning point for Qualico’s brand visibility. By aligning with a major national sporting event, Qualico continues to champion the significance of community building—not just in real estate but across all facets of urban life. Whether through future collaborations or this landmark sponsorship, Qualico reaffirms its role as a proud advocate for Canadian growth, tradition, and vibrancy.