Summary of the Region
One of the fastest growing markets in the US
Qualico established Austin, Texas as the base of its US regional office. Today, Austin is one of the fastest growing markets in the US. Qualico has established single-family homebuilding, community development operations, and multi-family projects out of the US regional office. Qualico expanded into Dallas–Fort Worth in 2018.
Qualico is involved in a number of multi-family projects in key US markets where Qualico partners with a developer to introduce residential properties to prime locations. US multi-family projects are managed from the US regional office based in Austin.

Qualico is becoming a recognized force in the US real estate development community. I look forward to future opportunities to further the promotion of our brand in the regions in which we operate and invest.
LaNelle Deardorf
Regional Vice-President, Qualico US

Our diversity across the Qualico Properties portfolio is our strength, and when we combine and align our efforts, this creates one of Qualico’s most reliable and stabilizing economic forces across the company. We have such an opportunity ahead of
us.
Mike Saunders
SENIOR VICE-PRESIDENT, QUALICO PROPERTIES
Austin Business Units
QUALICO US
ACTIVE MERCHANT-BUILDING PROJECTS
Qualico partners with developers to introduce multi-family residential properties to prime locations in key US markets
Learn more about the several active merchant-building projects in development throughout the US:
Hercules Bayfront in Hercules, CA:
Shoreline Gateway in
Long Beach, CA:
Starlight in Austin, TX:


















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A Brief History of the Qualico US Region
Qualico decided to set international roots in 2004, with expansion into US markets
Qualico established Austin, Texas as the home of its regional US offices, with expansion into Dallas–Fort Worth in 2018. Today, award-winning Pacesetter Homes operates in Austin as a single-family homebuilder alongside the Qualico Communities business unit. Qualico’s multi-family projects are also based out of the US regional office in Austin.
Within a decade of establishing itself in the US, Pacesetter Homes Austin made the Builder Magazine’s Top 100 Builders list and secured its place within the top 10 builders in the Greater Austin Area. The success in the US market led Qualico to grow its US presence with expansion into the Dallas–Fort Worth area.
Charitable Partner: Helping a Hero
Giving back to veterans: Homes for Heroes
A charity that seeks to provide affordable mortgages to wounded veterans for quality homes, Helping A Hero relies on support and partnerships to sustain its work. Qualico made a donation that went towards helping pay the builders and trades that created a specially modified home for a veteran of the Iraq war and his family, who had recently lost their house in a fire.

WANT TO BECOME A MEMBER OF THE QUALICO TEAM?
If you are interested in becoming a member of our US team, please visit our US Career Centre for listings of our current opportunities or to join our talent community:
Pacesetter Homes Austin Breaks Into Top Builder 100 List
Austin, TX – For the first time in its short history, Pacesetter Homes Austin has been recognized by Builder Magazine as one of the top 100 builders in the U.S.! This is a tremendous accomplishment for the company whose 460 total closings in 2016 placed it as the 91 largest homebuilders in the country. This was an improvement of 10 places from the year earlier.
As noted on the builderonline.com website “It was harder than ever before to gain entry to the list, with the threshold moving from 365 closings in 2015 to 403 closings last year. Nevertheless, a few hard-working companies were able to jump onto the Builder 100 list for the first time.” One of these hardworking companies was Pacesetter Homes.
What does Pacesetter Homes attribute this growth to?
In speaking with Dennis Ciani, Marketing Manager for Pacesetter Homes, he attributed this success to six main factors.
The first factor was staying focused on an affordable price point that attracted a wide range of potential home buyers across the age and income spectrum.
The second factor was diversity of product. “We have courtyard homes, small lot homes, alley loaded homes and front load traditional homes. Our range of product types allows us to be more flexible in choosing where to build and has attracted developers of master planned communities to seek out and select us to be one of their preferred builders,” said Dennis.
The third factor is how Pacesetter Homes has positioned its product to appeal to a wide range of buyers from young professionals to families to retired couples looking to downsize. ”By providing a variety of home designs on different sizes and types of home sites in the same location, we have the ability to appeal to a wide range of homebuyers looking in these master planned communities. This approach increases our velocity of sales in each location,” said Dennis.
The fourth factor is the sales training program that focuses on how sales people can better connect with the customer. “I have been in this business for many years and we have thrown the old sales approach right out the door. We now connect with the customer, ask them to tell us about themselves and the salesperson is getting more and more information about their personal situation well before we start talking product and floor plans.”
Related to the sales training is the fifth factor – the concierge program. The online concierge begins the informational and relationship building process. In an industry where the close rate is 1 in 15 or 1 in 20, Pacesetter Homes is able to sign 3 out of 10 prospects who cross that threshold of Pacesetter Homes' show homes. Dennis again attributes this success as a result of connecting with the customer.
The sixth factor is how Pacesetter Homes has been able to manage growth. That starts with how the company is able to bring on new employees and get them acclimated to the culture of Pacesetter Homes. “With growth comes the need to attract new employees and there is a huge cultural difference between Pacesetter Homes and most of our competitors,” said Dennis.
“Culture is a main reason for our success and that culture is an employee centric culture. We want our employees to look at Pacesetter Homes not simply as a job but as a career and we work hard to build that culture within the organization. And that is led from the top by Brian Higgins and Tom Lynch.”
Congratulations to Pacesetter Homes Austin for achieving Top 100 Builder status in the U.S.!Leave a comment

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